Terrific 3: A glimpse into the South African unsigned scene
Written by Cava De Kulca on 16/10/2020
After meeting through mutual friends Music Manager Sifiso, King P(@kpmaster_sa) an independent music in house Producer, alongside Rapper/Singer Max Flex(@max_flexsa) who are known collectively as SM worldwide Musique. The Joburg trio boasts a colourful catalogue with King P nabbing an award nomination at the 2019 South African Hip Hop Awards, for the Juju remix featuring Yanga Chief and Kwesta. This is by no means a small feat, with some nominees including names such Nadia Nakai and Nasty C.
The trio continues to manoeuvre the fairly new terrain of the South African hip-hop music business as independent artists. With many debates surrounding the true origins of the South Africa rap industry, it is safe to say the first complete Hip-Hop group South Africa knew of emerged from Cape Town, in the form of Black Noise in 1989. This would make the Hip-Hop industry 31 years old, which is still older than the SM trio.
King P and Sifiso note that even though there are many advantages to being an independent artist, creativity wise there is always a financial ceiling; Max notes that the internet has a positive impact, on building your brand independently with most of his music being consumed digitally and reaching audiences outside of South Africa.
However, considering the current lockdown regulations which have seen a complete halt to live performances; which is a lifeline of many performers. The trio admits that even though a distribution deal is their main aim they would most likely take a record deal with the right conditions.
Max Flex notes his musical influences stem from his family, who are rather musical whereas King P cultivated his love for music while listening to his favourite radio station 5FM and then later taking on Deejaying. Sifiso on the other hand notes that his natural flair for business and leadership is what helped steer him into Management as living in Soweto he noticed that his peers tended to steer towards becoming performers or footballers and he saw a gap for himself.
5 years into their partnership the trio is still going strong with the hopes of collaborating and or managing the likes of Bontle Smith, Kamo. Wiz Kid, Mahalia, and Riky Rick. They have just scratched the surface of what they can achieve in the music industry. While they also note that with more success there comes a new level of scrutiny too, in light of the recent negative onslaught of social media posts, attacking the Jersumela hitmaker Master KG for either ‘sucking up too much’ to the international community or ‘not giving enough credit’ to Nomcebo the featured vocalist. The trio question whether this is due to the South African community expecting an Amapiano track to have been an international breakout hit? Who knows?
But what we do know is that SM Worldwide Musique is setting the template by which many unsigned young South Africa talents are working by, with the raw talent, business knowledge, hard work, and a solid team unit these three look set to set not only S.A ablaze but also the international stage.
Make sure to stream Max Flex’s recent project, Love in motion EP: Pt1, and be on the lookout for King P’s upcoming projects which he promises won’t leave you disappointed.